Brand
Catberry is a community-built guide to the events, places and people that tell the story of America through its music. We're kind, caring, empathetic and inclusive, so everything we make is warm, plain spoken and a little homemade, in the spirit of a jam where everyone's welcome.
This page is for venues, organizers, bands and partners who want to mention us. Grab the logo in whatever color suits your design, borrow Faith Cat or the paw print, and check how we spell the name. Everything here is ready to use as it is, and the notes under each one say how.
Logo.
The name set in Fraunces bold, a soft old-style serif with the wonky letterforms switched on, with a berry as the period. It comes alone or with the paw print or Faith Cat in front of it. The compact paw holds up when the logo goes small. Pick the color that fits your background. Holly is the main one. Use it as is, with a little room around it, and don't stretch or add to it.
Faith Cat.
This is Faith Cat, our mascot. She's a fiddler from the mountains of North Georgia who slows tunes down so newcomers can keep up. She was drawn by Kennadi Johnston, an illustrator and musician.
These images of Faith Cat must be used exactly as they are. They may not be altered in any way without our express written permission, and they may only be used in a way approved by Catberry. Any other use is strictly forbidden.
Full body.
The whole picture, on a transparent background. Put her on white, holly or anything else that suits your layout.
Avatar.
For profile pictures and anywhere a square or circle is called for. The green and the ring come with the file.
Paw print.
A little extra imagery. Scatter it across a poster or a program, use it as a bullet, or put it where you'd like Faith Cat but she won't fit, like a small icon next to a link.
Colors.
These are our colors. When you mention Catberry in your own materials, use whichever one sits best with your design. Any of them reads as us, so there's no wrong pick. Holly is our primary color if you want the most recognizable one.
Holly
#3d6b1f
Honey
#f59e0b
Clay
#c1694f
Bark
#7d5d47
Berry
#e11d48
The name.
Catberry is one word with a capital C. Not CatBerry, not Cat Berry, and not catberry mid-sentence.
In a sentence, things happen on Catberry. Write "Find the jam on Catberry," not "on the Catberry platform" or "on the Catberry website."
Questions.
Need another format, or not sure if something's on brand? Send us a note and we'll sort it out.